Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1973FD
RGB
25, 115, 253
HSL
216, 98%, 55%
HSB
216, 90%, 99%
CMYK
90, 55, 0, 1
LAB
50, 17, -77
LCH
50, 79, 282
OKLCH
0.59, 0.22, 260
XYZ
24, 20, 95
LUV
50, -24, -115
HWB
216, 10%, 1%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.