Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1976AF
RGB
25, 118, 175
HSL
203, 75%, 39%
HSB
203, 86%, 69%
CMYK
86, 33, 0, 31
LAB
47, -10, -38
LCH
47, 40, 255
OKLCH
0.54, 0.12, 242
XYZ
15, 16, 43
LUV
47, -28, -55
HWB
203, 10%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.