Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
197ACD
RGB
25, 122, 205
HSL
208, 78%, 45%
HSB
208, 88%, 80%
CMYK
88, 40, 0, 20
LAB
49, -3, -51
LCH
49, 51, 266
OKLCH
0.57, 0.15, 250
XYZ
18, 19, 60
LUV
49, -28, -76
HWB
208, 10%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.