Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
197BE9
RGB
25, 123, 233
HSL
212, 83%, 51%
HSB
212, 89%, 91%
CMYK
89, 47, 0, 9
LAB
51, 5, -64
LCH
51, 65, 275
OKLCH
0.59, 0.19, 256
XYZ
22, 20, 80
LUV
51, -27, -97
HWB
212, 10%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.