Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
197FED
RGB
25, 127, 237
HSL
211, 85%, 51%
HSB
211, 89%, 93%
CMYK
89, 46, 0, 7
LAB
52, 4, -64
LCH
52, 64, 274
OKLCH
0.60, 0.19, 255
XYZ
23, 21, 83
LUV
52, -28, -98
HWB
211, 10%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.