Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1981BD
RGB
25, 129, 189
HSL
202, 77%, 42%
HSB
202, 87%, 74%
CMYK
87, 32, 0, 26
LAB
51, -12, -40
LCH
51, 42, 253
OKLCH
0.58, 0.13, 241
XYZ
17, 20, 51
LUV
51, -31, -58
HWB
202, 10%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.