Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1981E5
RGB
25, 129, 229
HSL
209, 80%, 50%
HSB
209, 89%, 90%
CMYK
89, 44, 0, 10
LAB
53, 1, -60
LCH
53, 60, 271
OKLCH
0.60, 0.18, 253
XYZ
22, 22, 77
LUV
53, -29, -90
HWB
209, 10%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.