Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1981F1
RGB
25, 129, 241
HSL
211, 89%, 52%
HSB
211, 90%, 95%
CMYK
90, 46, 0, 5
LAB
53, 4, -65
LCH
53, 65, 274
OKLCH
0.61, 0.19, 255
XYZ
24, 22, 86
LUV
53, -29, -99
HWB
211, 10%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.