Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1981F6
RGB
25, 129, 246
HSL
212, 92%, 53%
HSB
212, 90%, 96%
CMYK
90, 48, 0, 4
LAB
54, 6, -68
LCH
54, 68, 275
OKLCH
0.61, 0.20, 256
XYZ
25, 23, 90
LUV
54, -28, -103
HWB
212, 10%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.