Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1983EB
RGB
25, 131, 235
HSL
210, 84%, 51%
HSB
210, 89%, 92%
CMYK
89, 44, 0, 8
LAB
54, 1, -62
LCH
54, 62, 271
OKLCH
0.61, 0.18, 253
XYZ
24, 22, 82
LUV
54, -30, -94
HWB
210, 10%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.