Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1985DE
RGB
25, 133, 222
HSL
207, 80%, 48%
HSB
207, 89%, 87%
CMYK
89, 40, 0, 13
LAB
53, -4, -54
LCH
53, 55, 266
OKLCH
0.61, 0.16, 250
XYZ
22, 22, 72
LUV
53, -31, -82
HWB
207, 10%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.