Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1985E9
RGB
25, 133, 233
HSL
209, 83%, 51%
HSB
209, 89%, 91%
CMYK
89, 43, 0, 9
LAB
54, 0, -60
LCH
54, 60, 270
OKLCH
0.61, 0.18, 252
XYZ
23, 23, 80
LUV
54, -30, -91
HWB
209, 10%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.