Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1985F6
RGB
25, 133, 246
HSL
211, 92%, 53%
HSB
211, 90%, 96%
CMYK
90, 46, 0, 4
LAB
55, 4, -66
LCH
55, 66, 273
OKLCH
0.62, 0.19, 255
XYZ
25, 24, 90
LUV
55, -30, -101
HWB
211, 10%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.