Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1986D9
RGB
25, 134, 217
HSL
206, 79%, 47%
HSB
206, 88%, 85%
CMYK
88, 38, 0, 15
LAB
54, -6, -51
LCH
54, 52, 263
OKLCH
0.61, 0.16, 248
XYZ
21, 22, 69
LUV
54, -31, -78
HWB
206, 10%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.