Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1987E4
RGB
25, 135, 228
HSL
207, 80%, 50%
HSB
207, 89%, 89%
CMYK
89, 41, 0, 11
LAB
54, -3, -56
LCH
54, 56, 267
OKLCH
0.61, 0.17, 251
XYZ
23, 23, 77
LUV
54, -31, -86
HWB
207, 10%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.