Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1989EC
RGB
25, 137, 236
HSL
208, 85%, 51%
HSB
208, 89%, 93%
CMYK
89, 42, 0, 7
LAB
55, -2, -59
LCH
55, 59, 268
OKLCH
0.62, 0.18, 252
XYZ
24, 24, 83
LUV
55, -31, -91
HWB
208, 10%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.