Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
198CCB
RGB
25, 140, 203
HSL
201, 78%, 45%
HSB
201, 88%, 80%
CMYK
88, 31, 0, 20
LAB
55, -13, -42
LCH
55, 44, 252
OKLCH
0.61, 0.13, 240
XYZ
21, 23, 60
LUV
55, -34, -62
HWB
201, 10%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.