Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1990CF
RGB
25, 144, 207
HSL
201, 78%, 45%
HSB
201, 88%, 81%
CMYK
88, 30, 0, 19
LAB
56, -14, -42
LCH
56, 44, 251
OKLCH
0.62, 0.13, 239
XYZ
22, 25, 63
LUV
56, -35, -62
HWB
201, 10%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.