Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1993FB
RGB
25, 147, 251
HSL
208, 97%, 54%
HSB
208, 90%, 98%
CMYK
90, 41, 0, 2
LAB
59, -2, -62
LCH
59, 62, 268
OKLCH
0.66, 0.18, 251
XYZ
28, 28, 95
LUV
59, -34, -96
HWB
208, 10%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.