Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1993FD
RGB
25, 147, 253
HSL
208, 98%, 55%
HSB
208, 90%, 99%
CMYK
90, 42, 0, 1
LAB
59, -2, -63
LCH
59, 63, 268
OKLCH
0.66, 0.19, 252
XYZ
29, 28, 97
LUV
59, -34, -97
HWB
208, 10%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.