Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1995F7
RGB
25, 149, 247
HSL
206, 93%, 53%
HSB
206, 90%, 97%
CMYK
90, 40, 0, 3
LAB
59, -5, -59
LCH
59, 59, 265
OKLCH
0.66, 0.18, 250
XYZ
28, 28, 92
LUV
59, -35, -91
HWB
206, 10%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.