Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1996E8
RGB
25, 150, 232
HSL
204, 82%, 50%
HSB
204, 89%, 91%
CMYK
89, 35, 0, 9
LAB
59, -10, -51
LCH
59, 52, 259
OKLCH
0.65, 0.16, 245
XYZ
26, 28, 80
LUV
59, -36, -78
HWB
204, 10%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.