Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
199ADF
RGB
25, 154, 223
HSL
201, 80%, 49%
HSB
201, 89%, 87%
CMYK
89, 31, 0, 13
LAB
60, -15, -45
LCH
60, 47, 252
OKLCH
0.65, 0.14, 240
XYZ
25, 29, 74
LUV
60, -38, -68
HWB
201, 10%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.