Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
199DD3
RGB
25, 157, 211
HSL
197, 79%, 46%
HSB
197, 88%, 83%
CMYK
88, 26, 0, 17
LAB
60, -20, -38
LCH
60, 42, 243
OKLCH
0.66, 0.13, 233
XYZ
24, 29, 66
LUV
60, -40, -56
HWB
197, 10%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.