Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
199FD1
RGB
25, 159, 209
HSL
196, 79%, 46%
HSB
196, 88%, 82%
CMYK
88, 24, 0, 18
LAB
61, -21, -36
LCH
61, 41, 239
OKLCH
0.66, 0.13, 231
XYZ
24, 30, 65
LUV
61, -40, -52
HWB
196, 10%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.