Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19ABFE
RGB
25, 171, 254
HSL
202, 99%, 55%
HSB
202, 90%, 100%
CMYK
90, 33, 0, 0
LAB
66, -14, -52
LCH
66, 54, 255
OKLCH
0.71, 0.16, 242
XYZ
33, 36, 99
LUV
66, -41, -81
HWB
202, 10%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.