Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19ADE8
RGB
25, 173, 232
HSL
197, 82%, 50%
HSB
197, 89%, 91%
CMYK
89, 25, 0, 9
LAB
66, -21, -40
LCH
66, 46, 242
OKLCH
0.70, 0.14, 233
XYZ
30, 36, 82
LUV
66, -43, -61
HWB
197, 10%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.