Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
19AFE3
RGB
25, 175, 227
HSL
195, 80%, 49%
HSB
195, 89%, 89%
CMYK
89, 23, 0, 11
LAB
66, -24, -37
LCH
66, 44, 238
OKLCH
0.71, 0.14, 229
XYZ
30, 36, 78
LUV
66, -45, -55
HWB
195, 10%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.