Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A3256
RGB
26, 50, 86
HSL
216, 54%, 22%
HSB
216, 70%, 34%
CMYK
70, 42, 0, 66
LAB
20, 1, -25
LCH
20, 25, 272
OKLCH
0.32, 0.07, 258
XYZ
3, 3, 9
LUV
20, -9, -28
HWB
216, 10%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.