Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A3E66
RGB
26, 62, 102
HSL
212, 59%, 25%
HSB
212, 75%, 40%
CMYK
75, 39, 0, 60
LAB
25, -2, -28
LCH
25, 28, 267
OKLCH
0.36, 0.08, 253
XYZ
5, 5, 13
LUV
25, -12, -33
HWB
212, 10%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.