Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A52AD
RGB
26, 82, 173
HSL
217, 74%, 39%
HSB
217, 85%, 68%
CMYK
85, 53, 0, 32
LAB
36, 10, -55
LCH
36, 56, 280
OKLCH
0.46, 0.16, 260
XYZ
11, 9, 41
LUV
36, -17, -75
HWB
217, 10%, 32%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.