Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A595D
RGB
26, 89, 93
HSL
184, 56%, 23%
HSB
184, 72%, 36%
CMYK
72, 4, 0, 64
LAB
34, -19, -8
LCH
34, 21, 204
OKLCH
0.43, 0.06, 201
XYZ
6, 8, 12
LUV
34, -23, -8
HWB
184, 10%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.