Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A5982
RGB
26, 89, 130
HSL
204, 67%, 31%
HSB
204, 80%, 51%
CMYK
80, 32, 0, 49
LAB
35, -9, -29
LCH
35, 30, 254
OKLCH
0.45, 0.09, 242
XYZ
8, 9, 22
LUV
35, -21, -39
HWB
204, 10%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.