Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A61A7
RGB
26, 97, 167
HSL
210, 73%, 38%
HSB
210, 84%, 65%
CMYK
84, 42, 0, 35
LAB
40, -1, -45
LCH
40, 45, 268
OKLCH
0.49, 0.13, 252
XYZ
12, 12, 38
LUV
40, -22, -63
HWB
210, 10%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.