Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A61D2
RGB
26, 97, 210
HSL
217, 78%, 46%
HSB
217, 88%, 82%
CMYK
88, 54, 0, 18
LAB
42, 13, -65
LCH
42, 67, 281
OKLCH
0.52, 0.19, 260
XYZ
16, 13, 63
LUV
42, -20, -94
HWB
217, 10%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.