Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A66BB
RGB
26, 102, 187
HSL
212, 76%, 42%
HSB
212, 86%, 73%
CMYK
86, 45, 0, 27
LAB
42, 2, -52
LCH
42, 52, 273
OKLCH
0.51, 0.15, 255
XYZ
14, 13, 49
LUV
42, -22, -75
HWB
212, 10%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.