Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A69AE
RGB
26, 105, 174
HSL
208, 74%, 39%
HSB
208, 85%, 68%
CMYK
85, 40, 0, 32
LAB
43, -4, -44
LCH
43, 44, 265
OKLCH
0.51, 0.13, 250
XYZ
13, 13, 42
LUV
43, -24, -63
HWB
208, 10%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.