Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A9EFF
RGB
26, 158, 255
HSL
205, 100%, 55%
HSB
205, 90%, 100%
CMYK
90, 38, 0, 0
LAB
62, -7, -58
LCH
62, 59, 263
OKLCH
0.68, 0.18, 248
XYZ
31, 32, 99
LUV
62, -37, -91
HWB
205, 10%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.