Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1AB2EA
RGB
26, 178, 234
HSL
196, 83%, 51%
HSB
196, 89%, 92%
CMYK
89, 24, 0, 8
LAB
67, -23, -39
LCH
67, 45, 240
OKLCH
0.72, 0.14, 231
XYZ
31, 38, 84
LUV
67, -45, -59
HWB
196, 10%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.