Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
1B031F
RGB
27, 3, 31
HSL
291, 82%, 7%
HSB
291, 90%, 12%
CMYK
13, 90, 0, 88
LAB
4, 13, -12
LCH
4, 18, 317
OKLCH
0.17, 0.07, 322
XYZ
1, 0, 1
LUV
4, 3, -6
HWB
291, 1%, 88%
Pantone
Black C
Harmonies
Shades & tints
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