Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
1B0501
RGB
27, 5, 1
HSL
9, 93%, 5%
HSB
9, 96%, 11%
CMYK
0, 81, 96, 89
LAB
3, 8, 5
LCH
3, 9, 30
OKLCH
0.16, 0.04, 40
XYZ
1, 0, 0
LUV
3, 6, 2
HWB
9, 0%, 89%
Pantone
Black C
Harmonies
Shades & tints
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