Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
1B0615
RGB
27, 6, 21
HSL
317, 64%, 6%
HSB
317, 78%, 11%
CMYK
0, 78, 22, 89
LAB
4, 10, -4
LCH
4, 11, 337
OKLCH
0.17, 0.05, 340
XYZ
1, 0, 1
LUV
4, 4, -3
HWB
317, 2%, 89%
Pantone
Black C
Harmonies
Shades & tints
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