Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
1B1D02
RGB
27, 29, 2
HSL
64, 87%, 6%
HSB
64, 93%, 11%
CMYK
7, 0, 93, 89
LAB
10, -5, 14
LCH
10, 15, 108
OKLCH
0.22, 0.05, 113
XYZ
1, 1, 0
LUV
10, 0, 10
HWB
64, 1%, 89%
Pantone
Black C
Harmonies
Shades & tints
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