Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
1B2007
RGB
27, 32, 7
HSL
72, 64%, 8%
HSB
72, 78%, 13%
CMYK
16, 0, 78, 87
LAB
11, -6, 14
LCH
11, 15, 114
OKLCH
0.23, 0.04, 119
XYZ
1, 1, 0
LUV
11, -1, 10
HWB
72, 3%, 87%
Pantone
Black C
Harmonies
Shades & tints
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