Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B3969
RGB
27, 57, 105
HSL
217, 59%, 26%
HSB
217, 74%, 41%
CMYK
74, 46, 0, 59
LAB
24, 3, -32
LCH
24, 32, 275
OKLCH
0.35, 0.09, 259
XYZ
4, 4, 14
LUV
24, -10, -38
HWB
217, 11%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.