Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B3D75
RGB
27, 61, 117
HSL
217, 63%, 28%
HSB
217, 77%, 46%
CMYK
77, 48, 0, 54
LAB
26, 4, -36
LCH
26, 37, 277
OKLCH
0.37, 0.10, 260
XYZ
5, 5, 17
LUV
26, -12, -45
HWB
217, 11%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.