Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B3E73
RGB
27, 62, 115
HSL
216, 62%, 28%
HSB
216, 77%, 45%
CMYK
77, 46, 0, 55
LAB
26, 3, -35
LCH
26, 35, 275
OKLCH
0.37, 0.10, 259
XYZ
5, 5, 17
LUV
26, -12, -43
HWB
216, 11%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.