Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B4E60
RGB
27, 78, 96
HSL
196, 56%, 24%
HSB
196, 72%, 38%
CMYK
72, 19, 0, 62
LAB
30, -13, -16
LCH
30, 20, 231
OKLCH
0.40, 0.06, 225
XYZ
5, 7, 12
LUV
30, -18, -18
HWB
196, 11%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.