Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B5259
RGB
27, 82, 89
HSL
187, 53%, 23%
HSB
187, 70%, 35%
CMYK
70, 8, 0, 65
LAB
32, -17, -10
LCH
32, 19, 210
OKLCH
0.41, 0.06, 207
XYZ
5, 7, 11
LUV
32, -20, -10
HWB
187, 11%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.