Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B577B
RGB
27, 87, 123
HSL
203, 64%, 29%
HSB
203, 78%, 48%
CMYK
78, 29, 0, 52
LAB
35, -9, -26
LCH
35, 28, 250
OKLCH
0.44, 0.08, 240
XYZ
7, 8, 20
LUV
35, -20, -34
HWB
203, 11%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.